Steve Davies, Executive Vice President, of the CFPE and Chief Executive of the APA met with South African producers in Cape Town, at the invitation of the CPA, the South African producers association, through its Executive Officer, Bobby Amm.

The meeting enabled us to gain a better understanding of the South African services sector, which is long established and has an excellent reputation, and for each of us to gain a greater understanding of how best production companies and service companies can interact.

It also enabled us to share knowledge of production issues, such as procurement and how they are effecting South Africa and Europe.

Steve also attended the Loerie awards, which is the major South African awards event.

Photo: Steve meeting with CPA members and advertising agencies.